Tag Archives: self-publish

To Self- or Indie-Pub? The Pros and Cons

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Self-publishing your books is easier today than ever before. Sites like Amazon and KoboBooks allow authors to post directly to their online sales catalogues. Other sites, like CreateSpace and Lulu, are one-stop shops that allow authors to post their work and have it distributed to affiliate sites including Amazon, Kobo, Barnes & Noble, and iBooks. The question is, should you self-publish because you can, or should you give her manuscript to an independent publishing house to do it in your stead?

If you’re unsure which way to go, this might help you decide:

You may need an independent publisher if you

  • aren’t tech savvy

An independent publisher will accept your manuscript in Word format and complete the formatting and uploading for you.

  • aren’t artistically inclined

Many independent, hybrid publishers will include the cover art for your book in your contract, which means you will have a professional-looking cover with which to showcase your work.

  • need some clout in the competition world

A number of contests, competitions and grant-awarding institutions won’t accept self-published novels as contenders. Signing with a publishing house, no matter how small, adds a bit of prestige to your work.

You may want to self-publish if

  • you want to maintain control

Indie-publishers have contracts preventing you from changing or posting your work for sale for the duration of the contract. This means you must be willing to give someone else control over your intellectual property for one to several years, depending on the contract.

  • you want to vary the price or “sell” it for free

Though most indie-publishers are small Internet businesses, there are still overhead costs for running them. Unless you want to run a brief giveaway for a few eCopies of your book, chances are an indie-publisher won’t comply with a “free” sale for the duration of the contract.

  • you are willing to make mistakes

You can’t make an omelette without cracking a few eggs, right? It takes a lot of research, planning, and trial and error to get it right in any field, and the world of self-publishing is no exception. If you have the time to make revisions, post to social media, and figure out what works with respect to advertising, then maybe you want to self-publish.

Whichever way you decide to go, the author is generally the one responsible for the bulk of the publicity and advertising when it comes to sales. Some hybrid publishers, like EMSA Publishing, will assist with this for a cut of the royalties, and at no additional cost to the author. In addition to publishing your book at all major online retailers (including print-on-demand options for paperbacks), EMSA Publishing will

  • provide a copy edit of your manuscript
  • write and post press releases
  • post to social media
  • organize a blog tour
  • keep you informed with respect to what’s happening in the publishing world

most of which are not offered by other independent publishing houses.

If you have a completed manuscript, consider joining the EMSA Publishing family. See the Submissions page for details.

How EMSA Publishing helps you to become an author

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EMSA Publishing strives to publish page-turning works of fiction for up-and-coming authors to give them a stepping stone toward meeting their goal of being a published and best-selling author.

EMSA Publishing‘s target audience is all ages, dependent on author genre. Authors must be 18 years of age or older, writing in English, and have a completed, previously unpublished, publication-ready manuscript.

The publishing industry has changed immensely since the advent of the Internet. The world of online fiction publishing is a growth industry. Summarizing an article on the Author Earnings Website, The Telegraph’s Sophie Curtis states that 31% of daily ebook sales on Amazon in 2014 were sold by independent authors. This compares to 38% sold by “Big Five” publishers.

At one time, self-publishing was attainable at high cost to the author via vanity publishers. Now that the industry has evolved to allow for authors to post their own work to sites such as Amazon, Barnes and Noble and the iBookstore among others, if one is inclined to create his/her own covers (with the help of tools, such as those provided on CreateSpace) or able to edit his/her own work to acceptable standards, self-publishing is free of cost.

Self-published authors are prohibited from taking part in many contests and online advertising forums without the backing of a publisher. Alternately, some independent authors may not have the computer skills to navigate the eBookstore interfaces or have the tech savvy to create a web-based platform. This is where EMSA Publishing excels. It is the goal of EMSA Publishing, not only to get author’s books into the public market, but also to assist authors, providing them with the tools needed to take advantage of this opportunity.

EMSA Publishing may be described as an independent hybrid publisher. By definition, a hybrid publisher offers no big royalty advances (or none at all), has few salaried employees who choose to work for a percentage of the royalties instead, and rely on agile and clever marketing tactics to sell books, usually through the efforts of the author him/herself.  Author royalties are smaller than if the author were to self-publish, but publishers under this model will allow authors to focus on the writing and leave the technical aspect of the publishing process up to the publisher. It is the goal of EMSA Publishing, not only to ePublish author’s manuscripts, but also to offer assistance with respect to how to market and navigate social media in the creation of an author platform.

Do you have a publication-ready manuscript? If so, contact EMSA Publishing. See the Submissions page for details. EMSA publishing is eager to help you morph from a writer to an author!