Category Archives: Publish

The Process of Self-Publishing

including how to format and upload a book to Amazon Kindle Direct Publishing or other platforms

Self-publishing has become a popular option for authors in recent years, allowing them to bypass traditional publishing routes and take control of their own work. However, the process of self-publishing can be daunting, especially for those who are not familiar with the technical side of things. Here is a step-by-step guide on how to format and upload a book to Amazon Kindle Direct Publishing (KDP) or other platforms.

Step 1: formatting your book

Before you can upload your book to any platform, you will need to ensure it is properly formatted. This includes ensuring that the text is properly aligned without errors or inconsistencies. There are various tools and software available to help you with this process, such as Scrivener, Microsoft Word, Vellum, and InDesign. For eBooks, Amazon provides free software called Kindle Create and Kindle Kids’ Book Creator for children’s picture book eBooks. Each platform has its own set of parameters for paperback and eBooks, so be sure to check out these specifics before beginning.

Step 2: cover design

Your book cover is the first thing that readers see when they come across your book. It’s important that your cover is professional, eye-catching, and relevant to your book. You can either create your own cover or hire a professional designer to do it for you. Begin this process with a Google search for book covers in your genre to see what’s currently in fashion or for ideas. 

Step 3: choose a platform

There are several platforms available for self-publishing, including Amazon Kindle Direct Publishing, Kobo Writing Life, Barnes & Noble Press, and Apple Books, to name a few. Each platform has its own set of requirements and guidelines, so be sure to read through them carefully before deciding which one to use.

Step 4: uploading your book

Once your book is formatted and your cover is designed, you can start uploading your book to your chosen platform. Amazon Kindle Direct Publishing (KDP) is one of the most popular platforms for self-publishing. The process of uploading your book is relatively simple and straightforward and can be completed in a few easy steps.

Step 5: marketing and promotion

Once your book is live, it’s important to promote it. This can include using social media, book clubs, and online communities to spread the word about your book. You can also consider offering promotions and discounts to attract new readers and increase sales.

Self-publishing is a great way for authors to take control of their work and reach a wider audience. Formatting a self-published book can be a daunting and frustrating task, so it is important to be patient and persistent as you navigate the process.

If the process proves too daunting and frustrating, let EMSA Publishing do it for you. Contact us for a quote.

Maximizing your reach: the importance of marketing for self-published authors

1. Introduction

As a self-published author, it is essential to understand how important marketing is when it comes to the success of your book. Though it can be tempting to focus only on the writing and publishing process, your book may struggle to reach its audience and achieve the sales you desire without a strong marketing strategy.

Marketing helps increase the visibility of your book and attract potential readers. It is a crucial part of the publishing process and can mean the difference between a successful book and one that goes largely unnoticed.

As a self-published author, it is important to focus on maximizing your reach. With so many books available, it is imperative to find ways to stand out so you can reach as many potential readers as possible. A comprehensive marketing strategy can help you do just while ensuring your book has the best chance at success.

2. Marketing Strategies for Self-Published Authors

As a self-published author, there are several strategies you can utilize to market your book and increase visibility. Some effective marketing strategies for self-published authors include:

Building an online platform: An online platform, such as a website or blog, can be a powerful tool for marketing your book, providing a central location where readers can learn more about you and your work. It can also help establish you as an authority in your field.

Utilizing social media: Social media platforms, such as Facebook, Twitter, and Instagram, can be excellent tools for connecting with potential readers and promoting your book. Posting regular updates, excerpts, and other engaging content can help to build an audience that will drive book sales.

Networking and building partnerships: Building relationships with other authors, industry professionals, and influencers can be a great way to market your book. Forming partnerships with others can provide opportunities for cross-promotion, joint events, and other collaborative efforts that can help increase your reach.

Running paid advertising campaigns: Paid advertising, such as sponsored posts on social media or Google Ads, can be an effective way to reach your target audience to drive book sales. These campaigns can be tailored to specific demographics and locations, making it easier to reach your ideal reader.

3. The Importance of a Strong Online Presence

In today’s digital age, it is essential for self-published authors to have a strong online presence. A well-designed website can serve as a central hub for all of your marketing efforts and portray a professional persona for potential readers. Your website can include information about your book(s), an author bio, media appearances, and other relevant content.

Email marketing is another powerful tool for reaching potential readers. Building an email list allows you to communicate with your audience directly to promote your book through newsletters, special offers, and other updates.

Utilizing search engine optimization (SEO) techniques also helps increase your website’s visibility, making it easier for potential readers to discover your book(s). Optimizing your website’s content for specific keywords can help improve your search engine rankings, increasing the chance that you and your book(s) will be found by readers.

4. Traditional Marketing Strategies for Self-Published Authors

While the Internet has significantly changed the way books are marketed and sold, there is still something to be said for traditional marketing strategies for self-published authors. Some traditional marketing strategies to consider include:

Utilizing local resources and events: Local events, such as book festivals, author talks, book clubs, and gift shows, can be excellent opportunities to promote your book(s) and connect with potential readers.

Reaching out to bookstores and libraries: Many bookstores and libraries are willing to stock self-published books, especially if they are locally based or written by local authors. Reaching out to these institutions and offering to do readings, book signings,  or other events can be a great way to promote your book(s).

Utilizing traditional media outlets: Traditional media outlets, such as newspapers, magazines, and radio programs, can be excellent ways to promote your book(s) to reach a wider audience. Consider reaching out to these outlets to offer to do interviews or write articles to promote your book.

Local writing groups: Besides offering master classes and networking opportunities, many local writing groups have connections to booksellers and book-selling opportunities in your community. Those with a membership fee might also subsidize tables at events, allowing authors to participate in expensive, large shows, such as Word on the Street, that they might not otherwise be able to afford. Go online to see if you can join an active writing group near you and the perks they offer when it comes to connecting with other authors and booksellers in your area.

5. Conclusion

It is essential for self-published authors to understand the importance of marketing when it comes to the success of their book(s). To increase your visibility, reach potential readers and drive book sales, create a comprehensive marketing strategy, including both online and traditional tactics.

By focusing on maximizing your reach and increasing your visibility, you will give your book(s) the best chance of success. Don’t be afraid to try new marketing strategies and continuously evaluate what works and what doesn’t. Once you have a strong marketing plan in place, you can effectively promote your book and be on your way to reaching your publishing goals.

Do you have a tried and true method for increasing your visibility as an author and reaching more readers to increase book sales? Please share what has and/or has not worked for you in the comments below.

To Self- or Indie-Pub? The Pros and Cons

Self-publishing your books is easier today than ever before. Sites like Amazon and KoboBooks allow authors to post directly to their online sales catalogues. Other sites, like CreateSpace and Lulu, are one-stop shops that allow authors to post their work and have it distributed to affiliate sites including Amazon, Kobo, Barnes & Noble, and iBooks. The question is, should you self-publish because you can, or should you give her manuscript to an independent publishing house to do it in your stead?

If you’re unsure which way to go, this might help you decide:

You may need an independent publisher if you

  • aren’t tech savvy

An independent publisher will accept your manuscript in Word format and complete the formatting and uploading for you.

  • aren’t artistically inclined

Many independent, hybrid publishers will include the cover art for your book in your contract, which means you will have a professional-looking cover with which to showcase your work.

  • need some clout in the competition world

A number of contests, competitions and grant-awarding institutions won’t accept self-published novels as contenders. Signing with a publishing house, no matter how small, adds a bit of prestige to your work.

You may want to self-publish if

  • you want to maintain control

Indie-publishers have contracts preventing you from changing or posting your work for sale for the duration of the contract. This means you must be willing to give someone else control over your intellectual property for one to several years, depending on the contract.

  • you want to vary the price or “sell” it for free

Though most indie-publishers are small Internet businesses, there are still overhead costs for running them. Unless you want to run a brief giveaway for a few eCopies of your book, chances are an indie-publisher won’t comply with a “free” sale for the duration of the contract.

  • you are willing to make mistakes

You can’t make an omelette without cracking a few eggs, right? It takes a lot of research, planning, and trial and error to get it right in any field, and the world of self-publishing is no exception. If you have the time to make revisions, post to social media, and figure out what works with respect to advertising, then maybe you want to self-publish.

Whichever way you decide to go, the author is generally the one responsible for the bulk of the publicity and advertising when it comes to sales. Some hybrid publishers, like EMSA Publishing, will assist with this for a cut of the royalties, and at no additional cost to the author. In addition to publishing your book at all major online retailers (including print-on-demand options for paperbacks), EMSA Publishing will

  • provide a copy edit of your manuscript
  • write and post press releases
  • post to social media
  • organize a blog tour
  • keep you informed with respect to what’s happening in the publishing world

most of which are not offered by other independent publishing houses.

If you have a completed manuscript, consider joining the EMSA Publishing family. See the Submissions page for details.