Book blurbs are summaries of your novel for the book jacket, back cover, or advertising copy. They are essential for the marketing and promotion of your book as they are the first things potential readers see when browsing for new books.
There are templates you could use when writing, but here are 5 things to keep in mind.
Why a good book blurb is important
A book blurb serves as a “sales pitch” for your book, giving readers a brief overview of the story and a taste of what to expect. It also helps them decide if they are interested in reading your book. A good book blurb is attention-grabbing, informative, and gives a sense of the book’s tone and genre.
How to write a compelling book blurb
1. Length
Book blurbs should be around 200-300 words, long enough to give readers an idea of the story and the characters but not so long that it is overwhelming or drops spoilers.
2. Grab their attention
The first sentence should be attention-grabbing and make the reader want to read more. Use a quote from the book, an intriguing comment, or a question that piques the reader’s curiosity.
3. Introduce characters and storyline
The blurb should give a sense of who the main characters are and what the story is about. Be sure to mention the genre and the tone of the book.
4. Introduce the main conflict
The blurb should touch on the main conflict or problem the characters face in. This gives readers an idea of what to expect and makes them want to read the book to see how the conflict will be resolved.
5. Call to action
End the blurb with a call to action, such as “Find out what happens next” or “Join the journey,” something that encourages readers to pick up the book and start reading.
In summary…
Two or three hundred words is not a lot of space to hook your reader, but don’t let its diminutive stature fool you. The book blurb is the first thing potential readers see, so make it short but sweet and include teasers enticing potential readers to pick up your book and continue reading your story from cover to cover.
Opened book with sheets in the form of heart, studio shot
Many self-published authors find it challenging to find reviewers. However, putting in the effort and remaining increases your book’s chance of being reviewed. Here are some tips to consider:
Reaching out
Reach out to book reviewers and introduce yourself and your book. Use a personalized cover letter that includes a book blurb. Here is a sample template you can use:
Dear [book blogger’s name],
I hope this letter finds you well. My name is [your name], and I am contacting you because I recently published a book I believe you would find interesting.
The book, titled [your book’s title] is a/an [your book’s genre] novel.
[1-2 paragraphs describing your book, similar to the back cover and/or sales copy blurb.]
I would be thrilled to have your expert opinion on it.
I came across your blog on the [website title where you found the blogger’s information] website, and I would be honoured if you would consider reviewing this book.
I am happy to provide you with a free digital copy of the book for your review. Please let me know which file type you prefer. I understand that you likely receive a large number of review requests, and I can wait until you are available. Additionally, I would be happy to participate in an author interview or provide any other information you might require.
Thank you for your time and consideration, and I look forward to hearing back from you.
[end salutation],
[your name]
1. Blogger list websites
You can find several reviewers for free at The Book Blogger Listand similar websites. These are sites on which bloggers post their contact information, looking for books to review. There are so many more authors than reviewers, so you will likely have to wait. Reading a book takes time, and there are so many more authors than reviewers.
2. Connect on social media
Use social media platforms like Twitter, Facebook, and Instagram to promote your book and connect with book reviewers and bloggers. You can offer a free eCopy of your book in exchange for a review.
3. Online communities
Join online communities of self-published authors and book reviewers like GoodReads. You can connect with other authors and reviewer in online communities that may be interested in reviewing your book.
4. Advanced reader copies
Offer advanced reader copies (ARCs) of your books to reviewers for free for bloggers to read and review your book before it’s officially released. Providing ARCs is a great way to get copy and quotes for ads in the queue, ready for when your book is published.
5. Purchase a review
Some websites and blogs review self-published books for a fee. Keep in mind that Amazon might not approve paid reviews, but they are a way to get a quote from a reputable source for marketing campaigns.
6. Search for bloggers on your own
You can also contact book bloggers directly. Most reviewers maintain blogs and websites to showcase their work. Britbear Book Reviews (maintained by the owner of EMSA Publishing) is one such site. Submitting your book does not guarantee your book will be reviewed. However, the Britbear site does not post anything under three stars.
Culling reviews is time consuming but rewarding
Getting your book reviewed takes time, from composing a query letter, emailing it, receiving a response, and waiting for your book to be read and edited, but reaching out to reviewers is a great place to start. The key is to be persistent and patient and build relationships with reviewers.
including how to format and upload a book to Amazon Kindle Direct Publishing or other platforms
Self-publishing has become a popular option for authors in recent years, allowing them to bypass traditional publishing routes and take control of their own work. However, the process of self-publishing can be daunting, especially for those who are not familiar with the technical side of things. Here is a step-by-step guide on how to format and upload a book to Amazon Kindle Direct Publishing (KDP) or other platforms.
Step 1: formatting your book
Before you can upload your book to any platform, you will need to ensure it is properly formatted. This includes ensuring that the text is properly aligned without errors or inconsistencies. There are various tools and software available to help you with this process, such as Scrivener, Microsoft Word, Vellum, and InDesign. For eBooks, Amazon provides free software called Kindle Create and Kindle Kids’ Book Creator for children’s picture book eBooks. Each platform has its own set of parameters for paperback and eBooks, so be sure to check out these specifics before beginning.
Step 2: cover design
Your book cover is the first thing that readers see when they come across your book. It’s important that your cover is professional, eye-catching, and relevant to your book. You can either create your own cover or hire a professional designer to do it for you. Begin this process with a Google search for book covers in your genre to see what’s currently in fashion or for ideas.
Step 3: choose a platform
There are several platforms available for self-publishing, including Amazon Kindle Direct Publishing, Kobo Writing Life, Barnes & Noble Press, and Apple Books, to name a few. Each platform has its own set of requirements and guidelines, so be sure to read through them carefully before deciding which one to use.
Step 4: uploading your book
Once your book is formatted and your cover is designed, you can start uploading your book to your chosen platform. Amazon Kindle Direct Publishing (KDP) is one of the most popular platforms for self-publishing. The process of uploading your book is relatively simple and straightforward and can be completed in a few easy steps.
Step 5: marketing and promotion
Once your book is live, it’s important to promote it. This can include using social media, book clubs, and online communities to spread the word about your book. You can also consider offering promotions and discounts to attract new readers and increase sales.
Self-publishing is a great way for authors to take control of their work and reach a wider audience. Formatting a self-published book can be a daunting and frustrating task, so it is important to be patient and persistent as you navigate the process.
If the process proves too daunting and frustrating, let EMSA Publishing do it for you. Contact us for a quote.
As a self-published author, it is essential to understand how important marketing is when it comes to the success of your book. Though it can be tempting to focus only on the writing and publishing process, your book may struggle to reach its audience and achieve the sales you desire without a strong marketing strategy.
Marketing helps increase the visibility of your book and attract potential readers. It is a crucial part of the publishing process and can mean the difference between a successful book and one that goes largely unnoticed.
As a self-published author, it is important to focus on maximizing your reach. With so many books available, it is imperative to find ways to stand out so you can reach as many potential readers as possible. A comprehensive marketing strategy can help you do just while ensuring your book has the best chance at success.
2. Marketing Strategies for Self-Published Authors
As a self-published author, there are several strategies you can utilize to market your book and increase visibility. Some effective marketing strategies for self-published authors include:
Building an online platform: An online platform, such as a website or blog, can be a powerful tool for marketing your book, providing a central location where readers can learn more about you and your work. It can also help establish you as an authority in your field.
Utilizing social media: Social media platforms, such as Facebook, Twitter, and Instagram, can be excellent tools for connecting with potential readers and promoting your book. Posting regular updates, excerpts, and other engaging content can help to build an audience that will drive book sales.
Networking and building partnerships: Building relationships with other authors, industry professionals, and influencers can be a great way to market your book. Forming partnerships with others can provide opportunities for cross-promotion, joint events, and other collaborative efforts that can help increase your reach.
Running paid advertising campaigns: Paid advertising, such as sponsored posts on social media or Google Ads, can be an effective way to reach your target audience to drive book sales. These campaigns can be tailored to specific demographics and locations, making it easier to reach your ideal reader.
3. The Importance of a Strong Online Presence
In today’s digital age, it is essential for self-published authors to have a strong online presence. A well-designed website can serve as a central hub for all of your marketing efforts and portray a professional persona for potential readers. Your website can include information about your book(s), an author bio, media appearances, and other relevant content.
Email marketing is another powerful tool for reaching potential readers. Building an email list allows you to communicate with your audience directly to promote your book through newsletters, special offers, and other updates.
Utilizing search engine optimization (SEO) techniques also helps increase your website’s visibility, making it easier for potential readers to discover your book(s). Optimizing your website’s content for specific keywords can help improve your search engine rankings, increasing the chance that you and your book(s) will be found by readers.
4. Traditional Marketing Strategies for Self-Published Authors
While the Internet has significantly changed the way books are marketed and sold, there is still something to be said for traditional marketing strategies for self-published authors. Some traditional marketing strategies to consider include:
Utilizing local resources and events: Local events, such as book festivals, author talks, book clubs, and gift shows, can be excellent opportunities to promote your book(s) and connect with potential readers.
Reaching out to bookstores and libraries: Many bookstores and libraries are willing to stock self-published books, especially if they are locally based or written by local authors. Reaching out to these institutions and offering to do readings, book signings, or other events can be a great way to promote your book(s).
Utilizing traditional media outlets: Traditional media outlets, such as newspapers, magazines, and radio programs, can be excellent ways to promote your book(s) to reach a wider audience. Consider reaching out to these outlets to offer to do interviews or write articles to promote your book.
Local writing groups: Besides offering master classes and networking opportunities, many local writing groups have connections to booksellers and book-selling opportunities in your community. Those with a membership fee might also subsidize tables at events, allowing authors to participate in expensive, large shows, such as Word on the Street, that they might not otherwise be able to afford. Go online to see if you can join an active writing group near you and the perks they offer when it comes to connecting with other authors and booksellers in your area.
5. Conclusion
It is essential for self-published authors to understand the importance of marketing when it comes to the success of their book(s). To increase your visibility, reach potential readers and drive book sales, create a comprehensive marketing strategy, including both online and traditional tactics.
By focusing on maximizing your reach and increasing your visibility, you will give your book(s) the best chance of success. Don’t be afraid to try new marketing strategies and continuously evaluate what works and what doesn’t. Once you have a strong marketing plan in place, you can effectively promote your book and be on your way to reaching your publishing goals.
Do you have a tried and true method for increasing your visibility as an author and reaching more readers to increase book sales? Please share what has and/or has not worked for you in the comments below.
As authors, our goal is to get read, which means getting the word out there. If you’re like most of us, you spend your time dreaming of the day you can shed the shackles of your day job in favour of making a living at writing full time. The old adage, “you have to spend money to make money,” just doesn’t work for us, because we don’t have a lot of money to spend on things like advertising campaigns which may or may not prove successful.
So what do you do while you’re waiting for your book to make it to the best sellers’ list? You seek out free publicity. And who doesn’t love a bit of free publicity?
Here are eleven places (and one idea) where you can list your books online, totally free!
Bookbzz is an online social sharing site where people can talk about and review books. While they have other paid features, you can list your book for free and participate in the social sharing (or not), if you desire.
Click on the “Authors Start Here” button on the menu at the top of the page for a list of free services. While there are a lot more features you can use if your book is free or under a dollar, it doesn’t have to be.
This site offers a lot of opportunities for free PR including a free press release, article submission, and the ability to create a web page to promote your book for free.
iAuthor will attempt to link your book to readers interested in your genre and content. The site allows you to create a page for as many books as you’d like.
Fill out the form with your book title, description and cover image and the site will create an awesome page featuring your book at no charge.
And the bonus idea?
Check out your post-secondary institution’s homepage. Mine keeps a list of books published by its alumni. I am able to post all of my books there, including cover images, totally free!
Do you have any other suggestions to add to the list? If so, please post them in the comments below.
