Category: Marketing

  • Building a Unique Distribution Network

    Building a Unique Distribution Network

    As a self-published author Congratulations! You’ve completed your first book! Now comes the challenge: self-publishing. Where will you post it for online distribution? There are many places to sell your book online, but where should you start? What should you consider before deciding which sites to use? Is it better to cast a wide distribution…

  • The importance of a good book blurb

    Book blurbs are summaries of your novel for the book jacket, back cover, or advertising copy. They are essential for the marketing and promotion of your book as they are the first things potential readers see when browsing for new books. There are templates you could use when writing, but here are 5 things to…

  • Tracking sales data and analytics

    When you’re an author, staying on top of your book sales data and understanding your readership is important. Not only will this information help you make informed decisions about your marketing and promotional efforts, but it will also help you to understand your readers’ preferences better. Here are some ways to use analytics and data…

  • 6 ways to get your book reviewed

    Reviews are important for self-published authors as they offer proof for potential customers that they will get their money’s worth. “Reader recommendations – in the form of reviews – [tell people] that a particular title is high quality and on-genre.” Many self-published authors find it challenging to find reviewers. However, putting in the effort and…

  • The Process of Self-Publishing

    including how to format and upload a book to Amazon Kindle Direct Publishing or other platforms Self-publishing has become a popular option for authors in recent years, allowing them to bypass traditional publishing routes and take control of their own work. However, the process of self-publishing can be daunting, especially for those who are not…

  • Maximizing your reach: the importance of marketing for self-published authors

    1. Introduction As a self-published author, it is essential to understand how important marketing is when it comes to the success of your book. Though it can be tempting to focus only on the writing and publishing process, your book may struggle to reach its audience and achieve the sales you desire without a strong…

  • 15 Free Book Promo Sites

    Author and EMSA founder Elise Abram writes about her experiences selling her latest novel, I Was, Am, Will Be Alice in a post sharing 15 promotional sites she’s found on which you can post your books for free. Check out the list at http://eliseabram.com/15-free-book-promo-sites/ I’m on the book promo path again. Newly edited, my last book,…

  • Beginner’s Guide to Building an Online Platform

    Most of my experience in the world of publishing has been helping friends and colleagues to get their work published, so I never had the need to create a social media presence for what I do. But when I decided to go pro, I realized that my business was going nowhere without an online platform.…